The 27th East Mediterranean International Tourism & Travel Exhibition (EMITT), is one of the top five tourism exhibitions worldwide. In 2023, the event attracted 28,815 industry professionals and visitors and 600 exhibitors from 95 countries, and more than a total of 150 hosted tour operators from 42 countries and 5 international influencers participated in the "Hosted Tour Operator" program, which is held every year within the scope of the exhibition. It is a vital venue contributing directly to the growth of the tourism sector in the region, showcasing country pavilions, holiday destinations, summer and winter tourism, outdoor tourist destinations, hotels and tourist centres, tour operators, travel agencies and much more. The exhibition is organized under the corporate sponsorship of the Republic of Türkiye Ministry of Culture and Tourism, the Republic of Türkiye Governorship of Istanbul, Istanbul Metropolitan Municipality, and Turkish Airlines, in business partnership with the Turkish Hoteliers Federation (TÜROFED) and the Turkish Tourism Investors Association (TTYD).
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